-
Dollar General beats Walmart in Kantar Retail price survey
Boston -- For the second year in a row, Dollar General came out on top in Kantar Retail’s opening price point (OPP) survey, narrowly beating out Walmart Supercenter. The OPP survey, now in its third year, determines how select retailers meet the grocery and consumable needs of shoppers looking for the lowest shelf prices to fulfill their basket requirements.
-
Study: Mistake to have marketing control social media
New York -- Putting social media functions entirely within control of marketing and communications is a mistake, according to a new study conducted by Tata Consultancy Services, a leading IT services, consulting and business solutions organization, of over 60. Forty-five percent of respondents in North America said marketing controls social media, but most companies aren’t satisfied with this structure.