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Study: Convenience trumps price for both in-store and online shoppers
Boston -- The number one reason people choose to shop either in-person or online is convenience and not price, according to the results of a new survey released by Continuum, a global design and innovation consultancy. Continuum's 2012 Service Design Report looked at data from more than 1,000 consumers across the country and uncovered the top reasons they choose whether to shop in-stores or online.
The top reasons respondents say they shop in stores are:
• For convenience (40%);
• They don't trust the quality online (22%);
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ShopperTrak: Late shoppers fueled sales, traffic
Chicago -- National retail sales increased 2.5% and foot traffic also increased 2.5% when compared with the same two months last year, according to ShopperTrak, the world’s largest counter of retail foot traffic.
ShopperTrak’s initial data indicates that shoppers spent $248.8 billion during this period, which marked the third consecutive year with positive total retail sales. It also was the second holiday season of the past three with positive foot traffic changes.