Corporate Governance

ATLANTA — Songstress Taylor Swift has signed on as the new face of Diet Coke's "Stay Extraordinary" campaign, which celebrates the self-assured and aspirational people who enjoy Diet Coke everyday.

CINCINNATI — Macy's has assigned additional responsibilities to several of its executives following the retirement of Thomas Cole, chief administrative officer, who is leaving the company in May after 41 years of service.

Cole's responsibilities have been re-assigned as follows:

Cincinnati -- Macy’s on Monday announced a series of changes to its senior executive leadership team, effective immediately. The changes include the creation of the newly-created role of chief omni-channel officer, which will be filled by Robert B. Harrison, previously Macy’s EVP for omni-channel strategy. Harrison, who will join the company’s executive committee, will report directly to Macy’s chief executive Terry Lundgren.
 

Pittsburgh -- American Eagle Outfitters announced plans to open a series of vertically owned and operated-stores in Mexico, with the first location set to open on February 20, 2013, in Mexico City.
   
The store will be located in the Perisur’s shopping center, a mall located in the south part of Mexico City. Each AEO store will include an Aerie presence either in shop-in-shop or side-by-side form.

Atlanta -- Mother Nature Network and Walmart are teaming up to launch an online destination (mnn.com/leaderboard) that profiles the biggest innovations in sustainability – and the pioneers who are creating them.

New York -- J.C. Penney is changing course on its no-sales policy. It was just one year ago that the retailer, amid much fanfare, announced it was nearly eliminating sales events from its stores in favor of a three-tier pricing strategy and everyday low pricing. But on Monday the Associated Press reported that J.C. Penney is not only bringing back sales promotions to its stores, but will also add price tags or signs for approximately half of its merchandise that will show the "manufacturer's suggested retail price" next to J.C.

By Kevin Farkas, [email protected]

Washington, D.C. -- Retail industry sales (which exclude automobiles, gas stations, and restaurants) will increase 3.4%, down slightly from 4.2% in 2012 and 5.8% in 2011, according to the National Retail Federation’s 2013 economic forecast.

The lukewarm forecast, released Monday, comes on the heels of a holiday season that went head-to-head with Washington’s political wrangling over fiscal concerns, shifting consumers’ spending plans downward. In the end, holiday sales in 2012 grew 3.0%.

New York -- Target announced that it is expanding ongoing remodeling efforts to its stores in the Detroit area. Along with a much greater emphasis on grocery and fresh foods, the new layout include reinventions in several other departments such as beauty, home, shoes and baby.

Target’s  remodeled stores will include approximately 10,000 sq. ft. dedicated to fresh food, including a curated assortment of fresh produce, fresh packaged meat and pre-packaged baked goods, in addition to dry and frozen offerings.
 

New York -- Starbucks Corp. is expanding its drive-thru format, the chain said in its first-quarter earnings call. According to company officials, more than half of the approximate 1,500 new locations it plans to open in the United States during the next five years will be drive-thrus.

Starbucks plans to remodel about 1,400 U.S. locations in 2013. Roughly 500 of those locations will receive a major overhaul.