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RadioShack woos younger consumers with Beats By Dr. Dre
FORT WORTH, Texas — RadioShack is teaming up with Beats By Dr. Dre, the popular brand of headphones and HD sound systems, on a new advertising campaign featuring recording artist Robin Thicke's hit single "Blurred Lines" and the Beats by Dr. Dre Pill portable Bluetooth speaker.
The 30-second commercial ties into a special in-store offer that will allow RadioShack customers and music fans to download an exclusive remix of "Blurred Lines" with the purchase of any qualifying product.
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Safeway CEO search ends at home
Robert Edwards will replace Steven Burd as CEO of Safeway, the company announced Monday evening.
Edwards, 57, currently serves as Safeway’s president and will assume CEO responsibilities on May 14 when Burd resigns as CEO and chairman. Filling the chairman role will be lead independent director T. Gary Rogers who will become non-executive chairman.