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It’s Elementary: IBM’s Watson Brings A.I. to Customer Experience
IBM and digital commerce firm Fluid are collaborating on Fluid Expert Shopper (XPS), an app made with the IBM Watson artificial intelligence platform. Fluid XPS lets consumers ask highly specific questions, as they would a sales associate in a store, and receive personalized advice. The app will take advantage of Watson’s abilities to understand and learn from natural language, meaning it will engage in human-like conversations and provide product recommendations that take the context of customer questions into account.
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Petco names CFO
San Diego -- Petco has named Larry Rutkowski as executive VP and CFO. Prior to joining Petco, Rutkowski served as executive VP and CFO for The Warnaco Group, an American textile and clothing corporation, and Primedia, a consumer advertising, new media and publishing company, both in New York.
Previously, he also held senior financial leadership positions at General Electric and Walt Disney Company.