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The Sentimental Approach
Dick’s Sporting Goods monitors social commentary to boost customer satisfaction
If you really want to know what people think about you, you need to find out what they say behind your back. Historically this has been a tricky proposition, but the advent of social media provides an open forum where companies as well as individuals can check to see what is being said, and whether the commentary is good or bad.
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Publix delivers in first quarter
The timing of the Easter holiday this year adversely affected first-quarter sales at Publix by 1.3% — Easter fell in the second quarter this year, rather than the first quarter as if did last year — but the company still posted a 4.1% increase to $7.8 billion from last year’s $7.5 billion.
Comparable-store sales for the quarter increased 4%.
