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Fred’s launches aggressive marketing campaign
Fred's plans to implement a long-term marketing strategy stressing everyday low pricing and the convenience of a smaller box to help bolster sales against what the company describes as "intense competitive pressures." The company's pharmacy operations continue to grow, however.
Fred's reported $150 million in sales for the four weeks ended May 3, representing a decline of 1.6% as compared to year-ago sales. For the first quarter ended May 3, sales totaled $498.5 million, down 0.6%.
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SAS and 360pi help retailers price right
360pi, the leader in retail price and product intelligence, today announced a collaborative effort with SAS, the leader in business analytics software and services. The goal is to allow retailers who combine 360pi's industry-leading competitive price intelligence with SAS' Revenue Optimization engine to gain full real-time visibility into competitive pricing to make more profitable pricing decisions.