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Accenture report finds digital driving new collaboration between CMOs and CIOs
New York -- Chief marketing officers and chief information officers are working more collaboratively than in the past to take advantage of digital opportunities, but they remain at odds on issues involving how to drive integrated digital marketing solutions for their customers, according to a new study by Accenture.
The report, “Cutting Across the CMO-CIO Divide, reveals a growing collaboration between CMOs and CIOs – 43% of marketers and 50% of IT leaders think their relationship with the other has improved over the past year.
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Hhgregg marketing head named chair of GRMA board
Indianapolis - Julie Lyle, chief marketing officer of Hhgregg, has been named the 2015 chairperson for the Global Retail Marketing Association (GRMA) Advisory Board, an association for C-level executives from global retailers. As chairperson, Lyle will lead the GRMA Advisory Board and play a key role in the development of the organization’s strategic initiatives and thought leadership.