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HomeGoods joins Whole Foods in the Mayfair Collection
Chicago - HSA Commercial Real Estate announced that the firm has executed a 22,454-sq.-ft. lease with HomeGoods for the second phase of The Mayfair Collection, which is now under construction in Wauwatosa (Milwaukee), Wisconsin. HomeGoods will occupy the northern end cap of a building to be anchored by a 45,150-sq.-ft. Whole Foods Market. -
Study: Discounts are poor initial purchase incentive
Cambridge, Mass. — New customers whose first transaction involves a discount or special offer are 50% less likely to return to make a second purchase. According to a new study from loyalty technology provider Coherent Path Inc., customers who visit an e-commerce site for the first time and make a purchase at full-price are more than twice as likely to make a second visit.

