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Forestry campaign to take root at Ikea
Ikea is taking its multi-year partnership with American Forests to a whole new level with the introduction of an educational video for children.
The Swedish retailer and the forestry group have teamed up to produce a video to be shown in designated kids’ areas at Ikea stores. The video will explain how forests and trees benefit all life on the planet, including wildlife, and how trees help to slow or mediate climate change.
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Staples names executive VP, merchandising
New York -- Staples said it has named Peter J. Scala as executive VP, merchandising, effective immediately. Scala will report to Demos Parneros, president, North American stores and online, and will be a member of the company’s executive committee.
Most recently, Scala served as senior VP of merchandising, online marketplace, leading the rapid expansion of Staples’ product assortment to support small and mid-size business customers.
