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Top toy exec joins brand builder
Former Toys “R” Us president Neil Friedman has joined toy manufacturer Alex Brands as president and CEO.
Friedman has been appointed to the Alex Brands board of directors earlier this year. Prior to that he was president of the U.S. division at Toys “R” Us and also served as president at Mattel Brands, Fisher-Price Brands, Tyco Preschool and MCA/Universal Merchandising. Friedman is a member of the Toy Industry Hall of Fame and the International Licensing Industry Merchandiser’s Association’s Hall of Fame.
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Cardlytics secures more disruption dollars
Ad targeting firm Cardlytics said its secured an additional $70 million in funding led by Discovery Capital.
Cardlytics, an advertising and technology company regarded as a leader in card-linked marketing, said the new $70 million funding round brings its total venture capital funding to more than $170 million. Cardlytics intends to use the funds to continue to extend and expand the breadth of the company’s capabilities to make all marketing more relevant and measurable. Morgan Stanley acted as adviser on the deal.