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Coupon printing just got easier
New York-based coupon publisher News America Marketing, which produces billions of coupons annually in the U.S. and Canada, is making the printing of online coupons easier for consumers.
News America Marketing is using new coupon printing technology for it SmartSource.com website that allows consumers to print coupons without having to download coupon printing software. The solution was soft-launched in August, and has seen print success improve by rates approaching 100% from the previous solution.
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Survey: Lower gas prices not pumping up consumer optimism
Lower gas prices are not significantly altering consumer behavior, according to the latest Consumer Fuels Survey results released by the National Association of Convenience Stores (NACS).
Although drivers report that the national median gas price fell 25 cents per gallon in the past month and 60 cents per gallon since July, only 22% of consumers say that they will drive more over the coming month and only 15% say that they will spend more on other non-fuels items in the coming month.

