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Ikea’s U.S. expansion to bring it to another new market
Ikea’s U.S. expansion to bring it to another new market
Ikea is looking to open its first store in the state of Indiana.
The home furnishings giant is submitting plans to the City of Fishers, Indiana, to open a 296,000-sq.-ft. store 15 miles northwest of downtown Indianapolis.
Pending approvals, construction of the new Ikea could begin as early as summer 2016, with an opening in fall 2017.
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Marketers missing out on big opportunity by ignoring this group
Single adults, a lucrative demographic that now comprises half the U.S. population, continues to be overlooked or misrepresented by U.S. marketers and retailers, according to a report by retail marketing agency TPN and market insights firm C+R Research.
The study, "Millions of Singles, Billions at Stake: The Rise of the New Independents," busts myths and stereotypes to help brands and retailers understand, engage and celebrate singles.

