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Texas mall receives LEED Silver designation
Corpus Christi, Texas -- Trademark Property said Thursday that its La Palmera shopping center has been awarded Leadership in Energy and Environmental Design (LEED) Silver for Core and Shell 2.0 established by the U.S. Green Building Council.
Acquired in partnership with International Mall Investors in July 2008, the 1-million-sq.-ft. regional mall located in Corpus Christi is the first in the U.S. to receive the designation.
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Levi's to 'go forth' with first global campaign
SAN FRANCISCO — Levi's is taking its "Go Forth" campaign beyond the United States in its first global marketing program.
According to Levi's, its 2011 "Go Forth" campaign will utilize TV, cinema, print, digital and outdoor marketing vehicles and will be present in 24 countries across the Americas, Europe and Asia-Pacific regions. Levi's said the campaign will showcase its fall 2011 collection wihile encouraging customers to make positive changes in the world.