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Keeping up with smarter consumers
By Andy Monshaw, [email protected]
Today's consumers are more informed, influential and decisive than ever before. They demand more from their retailers, both face-to-face and virtually. Those retailers that don’t get it right, risk losing not only their business, but also their endorsement -- with friends, family, and a whole host of online followers. Small to midsize retailers, especially, feel the pressure to find new ways to forge lasting relationships with customers.
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Starbucks makes progress in cup recycling goal
Seattle -- Starbucks Coffee Co. and International Paper, with Mississippi River Pulp, LLC, have completed a six-week pilot project that -- for the first time -- proved Starbucks used paper cups can be recycled into new paper cups. This advancement brings Starbucks one step closer to its goal of ensuring 100% of its cups are reusable or recyclable by 2015.