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Hot Topic same-store sales up 0.4% in June
City of Industry, Calif. -- Hot Topic reported Wednesday that its June same-store sales year rose 0.4%. Analysts, on average, had expected same-store sales to fall 2.4%, according to Thomson Reuters.
Total sales for the five weeks ended July 2 fell 1.8% to $58 million.
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Levi's to 'go forth' with first global campaign
SAN FRANCISCO — Levi's is taking its "Go Forth" campaign beyond the United States in its first global marketing program.
According to Levi's, its 2011 "Go Forth" campaign will utilize TV, cinema, print, digital and outdoor marketing vehicles and will be present in 24 countries across the Americas, Europe and Asia-Pacific regions. Levi's said the campaign will showcase its fall 2011 collection wihile encouraging customers to make positive changes in the world.