Strategy

Washington, D.C. -- The National Retail Federation said it welcomed the emphasis on job creation in President Obama’s State of the Union address, saying that it will help restore the nation's economic state.

Roswell, Ga. -- On the heels of announcing its PGA Tour Superstore opening in Schaumburg, Ill., the company announced that Downers Grove will be the site for the second PGA Tour Superstore in the Chicago area.

Minneapolis -- SuperValu Inc. said Tuesday it has named Michael Moore as executive VP and chief marketing officer.

Moore, 47, joined the company in 2011 in the role of business transformation officer. He succeeds Julie Dexter Berg, who left the company to return to the West Coast.

Moore previously held a variety of executive leadership positions within customer business development at Procter & Gamble.
 

NEW YORK— The transformation of JCPenney into America’ favorite store will begin with dramatically simplified pricing strategy and promotional cadence supplemented by an improved product presentation that will allow the 110-year-old company to regain its personality with a new generation of shoppers, according to CEO Ron Johnson.

ALISO VIEJO, Calif. — Buy.com has announced that Bernard Luthi, a 15-year veteran of e-commerce, technology and consumer electronics, has joined the company as chief marketing officer. Previously, Luthi was VP marketing, web management and customer service at Newegg.com.

In his new role, Luthi will lead Buy.com’s marketing initiatives, including web site experience, advertising, BuyTV, public relations and promotions. In addition, he will work closely with Buy.com parent company Rakuten on overall corporate branding. 

Bensalem, Pa. -- Charming Shoppes has promoted Bryan Eshelman to executive VP, chief supply chain officer. Eshelman started with the chain in 2010 as senior VP operations.

Eshelman retains his previous duties of overseeing technology, logistics, technical design and quality assurance. His new responsibilities include directing the retailer’s global direct sourcing from buying offices in such locations as Hong Kong and India, and ensuring supply chain compliance with trade and customs regulations.

New York City -- Wal-Mart Stores Inc. on Wednesday opened its second supercenter and fifth location overall in Chicago.

MINNEAPOLIS — Supervalu on Tuesday named Michael Moore EVP and chief marketing officer. Moore will lead all of the company’s marketing activities, including overseeing customer and brand strategy, advertising, customer loyalty, and research and analytics.

Moore was named to the top marketing post following this week’s decision by Julie Dexter Berg to leave the company and return to the West Coast.