Strategy

Houston -- Stage Stores announced the appointment of Steven Lawrence as chief merchandising officer, effective April 30, 2012. Lawrence will be responsible for all of the merchandising, planning and allocation functions of the company.

Prior to joining Stage Stores, Lawrence spent 11 years with J.C. Penney, where he was most recently co-chief merchant executive VP GMM men’s, kids & home.
 

It’s an intriguing scenario: This summer, a weekend soccer player will enter Adidas’ store in downtown Manhattan to buy a pair of top-of-the-line F50s. He will turn down offers of help and saunter to the right of checkout where four 46-in. touch-screens are stacked. He will tap the play button on a video showing two pros putting the $270 shoe through its paces on the pitch and then removing the digital MiCoach tracking device in the sole and plugging it into a computer to review their performances.

Minneapolis -- Target Corp. said it has initiated remodels to expand the fresh food offerings at 90 stores across the nation, with the work expected to be completed on June 24, 2012.

The June stores will be the second of three cycles of remodels for Target this year. Stores scheduled for the June remodel cycle span markets across the country, from Des Moines, Iowa, to El Paso, Texas, and Dayton, Ohio.

By the end of the year, more than 1,100 Target stores will offer the expanded fresh food layout.

By Joel Alden, Hana Ben-Shabat, Bobby Wehmeyer and Basil Wuson, A.T. Kearney

To continuously delight customers, most retailers constantly alter product assortments, adjust prices or service offerings and refocus customer experiences. But how often are these actions based on meaningful consumer insights? When the phrase “consumer insight” is misused to refer to simple market research or interesting tidbits of information, then resulting business actions are often hit-or-miss.

New York -- Pompei A.D. announced that Vanessa Rose has been promoted to chief marketing officer.

Previously, Rose was executive director of business development at Pompei A.D. As CMO, she will be responsible for overseeing the firm’s current expansion in the United States including Hawaii, as well as globally in Dubai and throughout Asia.
 

ORRVILLE, Ohio — J. M. Smucker has promoted one of its corporate officers.

The company said David Lemmon now would serve as VP and managing director of the company's Canada operations. Lemmon, who has been with the J. M. Smucker for 17 years, "has been instrumental in successfully implementing the company's growth strategy in Canada and helping the company achieve a leading market share position in several Canadian food and beverage categories," J. M. Smucker said.

Lemmon's promotion is effective May 1.

Palo Alto, Calif. -- Women’s clothing retailer Chico’s FAS has chosen HP Performance Optimized Data Center (POD) technology as part of an HP Converged Infrastructure to increase productivity by providing employees at more than 600 stores nationwide with access to the company’s virtual private cloud.

By creating a scalable private cloud to meet the company’s need for expansion, Chico’s has improved operational efficiencies while also increasing agility, HP said.

Burlington, N.J. -- Burlington Coat Factory will open a flagship in Manhattan this fall. It will be the off-price retailer’s sixth location in New York City. The 92,000-sq.-ft., three-level store will be in a building managed by Vornado Real Estate, on the south end of Union Square.

The Union Square flagship is part of a broader plan by Burlington to open more than 20 new stores in 2012.