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Aldi, Google and Amazon top survey of ‘simple’ brands
New York – Grocery discounter Aldi has been ranked the world’s “simplest” brand, with simplicity defined as a clarity of purpose that enables employee innovation and customer service. According to the annual 2013 Global Brand Simplicity Index from strategic marketing firm Siegel & Gale, Amazon.com is ranked second, followed by Google, which came out on top this year. The report is based on a study of 10,000 consumers in seven countries,
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Digital initiatives cause for optimism at Vantiv
A unique perspective into the holiday season was provided by leading payments processor Vantiv when the company reported strong third quarter results but expressed reservations about the volume of activity during the fourth quarter.
The company said its third quarter revenues increase 14% to $532 million and net income on an adjusted basis increase 17% to $80 million compared to $68.1 million while adjusted earnings per share increased 25% to 40 cents from 32 cents.