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The Rougher Side of Sears
Perhaps no single brand had a holiday season quite as rocky as Sears. When the retailer announced a string of bad news on Jan. 9, shares of Sears Holding Corp. (which includes both Sears and Kmart) went through the floor. Holiday sales at Sears stores were down 9.2% in the nine weeks prior to Jan. 6, a brutal figure when you consider that overall retail sales were up slightly over the holidays (which I’ll discuss more in my next column).
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Arby’s appoints Fallon as creative agency
Atlanta - Arby's Restaurant Group, Inc. has appointed Fallon as its national creative agency of record following a review period and search that began in October 2013 and ended in January 2014. As Arby's advertising agency, Fallon will lead the strategic creative development and implementation for the brand's television, radio, print and digital channels.
Fallon will officially begin work effective Jan. 21, 2014. In addition to the AFA board, Arby's was also aided by Joanne Davis Consulting, Inc. throughout the agency review process.