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Target offers breach blueprint for other retailers
In the competitive world of low-cost retailers, Target has led the pack. The leak of millions of customers’ personal data with implications of identity theft and fraud called into question their status as one of the top-retailers and has had their executives reeling. Although it's been months since the initial data breach, the crisis still isn't over. Target just reported less-than-stellar fourth quarter earnings, which were at least partly impacted by the breach, and the company still faces costs estimated at up to $1 billion as fallout from the data breach.
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Report: Target prices dropped 20% during breach
Ottawa, Canada - Target dropped prices on its monitored assortment by more than 20% during the days leading up to its confirmation of the data breach that compromised the security of 70 million customers’ personal information during the pre-holiday shopping season. According to data from 360pi analyzing approximately 830 products across eight categories, including TVs, tablets, digital cameras and more, Target dropped its prices by 18% between Dec. 14 and Dec. 17.