Strategy

Academy Sports + Outdoors has renewed its multi-year partnership with the Atlanta Braves. The specialty retailer also plans to open two new stores in Cartersville, Ga., April 11 and Douglasville, Ga., May 2.

"We're thrilled about our continued expansion in the Atlanta metro area," said SVP of marketing Anita Sehgal. "Our partnership with the Braves and the two additional stores are clear indicators of Academy's commitment to our ongoing growth in the Atlanta community, Braves fans, and active-minded families throughout Georgia."

A central theme of the Oracle Industry Connect conference, held in Boston March 25-26, was “Commerce Anywhere,” or the new customer experience paradigm that requires enabling the consumer to purchase products how they want, when they want and to do so in a connected, nearly seamless fashion. IT also entails delivering targeted assortments, making inventory transparent and accessible to customers and employees in real-time, and integrating the systems supporting retail operations.

Following a disappointing fourth quarter and fiscal year ended Feb. 1, Toys “R” Us hosted investors, industry analysts and the media and outlined its strategy for improving its operational performance and driving profitable growth in the future.

Houston -- While 91 new stores boosted sales for the final fiscal quarter and year-end, Francesca’s Holdings Corp. saw net income for the 13-week period ended Feb. 1 slide to $10.6 million, from $14.9 million last year.

Same-store sales fell 6%, swinging from a 10% increase in the prior year quarter. Revenue surged to $92.1 million from $86.7 million, helped by 91 new boutique openings since the prior year quarter.  Five of the 91 opened during the fourth quarter.

Modell's Sporting Goods is replacing its paper-driven employee-selection process with Infor PeopleAnswers Talent Science — a tool designed to improve that process as well as development and succession planning for its chain of more than 150 stores throughout the Northeast.

According to Infor, Infor PeopleAnswers Talent Science is available via the cloud and uses science, technology and analytics to predictively link behavioral data to real business outcomes, helping companies improve business performance, reduce turnover and optimize the HR process.

New York -- Facebook has seen the future — through 3D goggles. The social media giant has reached an agreement to acquire hot virtual reality technology start-up Oculus VR for $2 billion. The deal is comprised of $400 million in cash and 23.1 million shares of Facebook stock.  

Maurices is marking a major milestone. The retailer, which started small in downtown Duluth, Minn., has opened its 900th store in Fresno, Calif.

And the retailer is not stopping there. Plans are in place to open 60 additional stores for a total of more than 925 stores in 46 states and Canada by July. Maurices is also remodeling or expanding 80 stores this year to keep the chain fresh.

The company's long-term goal is to reach more than 1,200 stores domestically and 100 stores in Canada.

Chicago — Simon Property Group has awarded the leasing assignment for a trio of shopping centers totaling more than one million sq. ft. to JLL. Each is located at prime intersections in the southern suburbs of Chicago. They include:

• Country Side Plaza in Countryside, Ill. Anchored by Home Depot and Value City Furniture, the 400,000-sq.-ft. center has junio anchor and small shop space available.