Strategy

The challenges for a small/medium CPG company today, competing against the multibillion dollar conglomerates, are greater than ever before. With the skyrocketing cost of freight, manufacturing, raw materials, sales and marketing, the small/medium CPG company does not enjoy any of the economies of scale that the established multi nationals do. Competing in the low margin highly competitive beverage category, as we do at Celsius, only accentuates the challenge.

Seattle – Amazon.com is reportedly piloting an in-house delivery service that would use trucks driven by Amazon-hired contractors to deliver packages from area distribution centers to customer homes. According to the Wall Street Journal, Amazon.com is testing the service in San Francisco, Los Angeles and New York.

The service could potentially reduce shipping times and costs and also enable same-day shipping. It is also seen as a direct competitive move against UPS, as well as Wal-Mart, EBay and Google.

Columbus, Ohio – Lane Bryant opens a new store at Genesee Valley Center in Flint, Michigan, on April 25. From April 25-27, Lane Bryant will give away 50 $25 gift cards each day.

Lane Bryant operates 775 stores across the U.S.


 

New York – Aeropostale has filed a trademark infringement lawsuit against rival specialty apparel retailer H&M. The suit, filed in federal court in Manhattan, alleges that H&M used the phrase “Live Love Dream,” trademarked by Aeropostale, on apparel and accessory items.

Aeropostale says it notified H&M of the infringement, but H&M did not cease using the trademarked phrase. H&M has not publicly responded to the suit yet.

Sunbury, Pa. – Weis Markets plans to invest $101 million in its growth program in 2014. That figure encompasses spending on 16 projects during 2014, including expansion of Weis’ 1.1-million-sq.-ft. distribution center in Milton, Pennsylvania.

Dallas - DGSE Companies Inc. has closed all locations in its Southern Bullion Coin and Jewelry division. As previously disclosed, six Southern Bullion locations were closed in February, and subsequently, four additional locations were closed in early April, and the final 13 locations were closed on or about April 21, 2014.

GNC Holdings latest national brand campaign, called "Beat Average," includes a mix of network prime, premium and targeted cable, out-of-home, newspaper, magazine and online media.

Seattle – Starbucks Coffee Corp. plans to open 1,500 new stores worldwide during 2014, including 600 in North America. Starbucks CEO Howard Schultz said that Starbucks is under-stored in many markets, including North America, during a conference call discussing the company’s second quarter financial results.