Strategy

Boston -- Wayfair filed its paperwork with the U.S. Securities and Exchange Commission on Friday to raise as much as $350 million on the public market.

The Boston-based online homegoods retailer posted a loss last year of $15.5 million, and the loss was $51.4 million in the last six months. Goldman Sachs, Bank of America Merrill Lynch, and Citigroup are leading up the underwriting for the IPO, along with Allen & Co., Pacific Crest Securities, Piper Jaffray, Wells Fargo Securities, Canaccord Genuity, Cowen and Co., and Raymond James.

Dollar General bid $78.50 for Family Dollar Monday morning in a $9.7 billion deal that exceeds the $74.50 a share Dollar Tree offered for Family Dollar on July 28.

The deal would create a small format powerhouse with nearly 20,000 stores in 46 states and sales of more than $28 billion.

New York -- Aeropostale announced that Julian R. Geiger has rejoined the company as CEO, effective immediately. He succeeds Thomas P. Johnson, a former Brooks Brother executive who was appointed to the top spot at Aeropostale after Geiger left his CEO post in 2010.

In 2011, Geiger was named president and CEO of Crumbs Bake Shop. He resigned from Crumbs at the end of December 2013, and rejoined the Aeropostale board in May. (Crumbs closed all its stores in July 2014.)

Long Island City, N.Y. -- Steve Madden has completed the acquisition of privately held Dolce Vita Holdings Inc., which specializes in the design, sourcing and sale of branded and private label footwear. The acquisition was completed for $60.3 million.

San Francisco -- Piperlime, a division of Gap Inc., has enhanced its website to include streams of images filtered directly from Instagram providing customers with fashion. Shoppers will be able to click the images and shop the items to make these looks their own. Product pages will also feature styling ideas from bloggers and influencers, showing unique ways to style the same must-have pieces for each season.

Snyder's-Lance, a leading manufacturer and distributor of premium snacks, recently marked the first anniversary of its state-of-the-art Research and Development Center.

The center, located near one of the company's largest bakeries in Hanover, Pennsylvania, has been instrumental in the research and development of new product introductions that are both innovative and in line with consumer trends, according to the company.

Kansas City, Kansas -- Designer outlet center Legends Outlets Kansas City announced that SweetFrog, a premium frozen yogurt chain based in Richmond, Virginia, has officially opened its first area location. The newest store is part of an expansion plan that adds to an existing 325-plus locations in the United States and abroad.

The Quest for Texas Best competition is a project of H-E-B Primo Picks, a two-year old statewide program that aims to find the best food and beverage products that Texas has to offer.

Judges whittled nearly 600 submissions from across the Lone Star State to 25 finalists. Submissions came from 128 towns across the state, yielding a mix of jams, jellies, spices and meats. Entries spanned 74 categories including beer, butter, cookies and milk, muffins, Mexican pastries, pickles, sauces and teas.