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Guess Q2 earnings fall 50%, but online sales rise nearly 50%
Los Angeles -- Guess on Wednesday reported second-quarter net earnings of $22 million, a 50.5% decrease compared to adjusted net earnings of $44.3 million for the year ago period. The retailer, which also cuts its fiscal year outlet, noted that soft traffic and promotional activity have continued to put its North American stores under pressure.
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Let’s Get Personal
A friend of mine is a devoted customer of a bath and body products shop in her local suburban town. There is nothing exclusive about the merchandise — most of the products can be bought online or at a number of other stores, often for a slightly lower price. My friend doesn’t care about any of that.
“They know me there by name, and they know what I like,” she told me. “They even email when new products come in that they think I would like. So what if it’s a little more expensive?
