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Shipping: The Secret Weapon to Win in E-Commerce
By Christoph Stehmann, Pitney Bowes
According to the U.S. Commerce Department, retail e-commerce sales totaled over $304 billion in 2014, up 15.4% from the prior year. Also, eMarketer predicts that U.S. retail e-commerce sales will total approximately $350 billion in 2015.
The growth in e-commerce sales represents a huge opportunity for U.S. retailers. However, to be successful, retailers need to make sure they have the right shipping strategies and solutions in place to encourage shoppers to purchase goods online.

