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Braving the Currency Storm: What U.S. Brands Can Do
By Brian Ehrig
The U.S. dollar has risen by more than 20% against the other major currencies over the last year, buoyed by a respectable if not torrid economic recovery and sinking oil prices, among other factors. That could be a breath of fresh air for U.S. shoppers with a taste for imported goods. For global mega-brands like PVH, Microsoft and Coach, however, the implications are closer to a gathering storm.
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Jo-Ann Fabrics crafts a new kids' collection
Jo-Ann Fabric and Craft Stores is teaming up with an A-list celebrity mom on a new line of craft kids for children.
The retailer has nabbed an exclusive partnership with Jennifer Garner on a new line of creative kits and projects for active kids. We Made It by Jennifer Garner will be available exclusively at Jo-Ann stores and Joann.com beginning in June.

