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Kroger bolsters position in nutrition and wellness products space
Just a month and a half after Kroger announced plans to acquire e-commerce retailer Vitacost.com, the company completed the merger. According to Kroger, Vitacost.com's position in the nutrition and wellness products space, including its proprietary brands, complements its natural foods business and Simple Truth Organic and Simple Truth corporate brand offering.
Kroger purchased all outstanding shares of common stock of Vitacost.com for $8 per share in cash. The tender offer expired at 5 p.m., EDT, on August 15.
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Chain Store Age announces Plug and Play partnership
Chain Store Age is excited to announce a partnership with Sunnyvale, California-based business accelerator Plug and Play. Plug and Play’s Retail Accelerator has joined forces with leading brands and retailers in order to foster the growth of retail-focused startups during a 12-week startup program in Silicon Valley. A round table of corporations, venture capitalists and industry experts guide the direction of the program.
