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Johnny Rockets launching new format, Route 66, with drive-thru, drive-in and pop-up prototypes
Aliso Viejo, Calif. -- Johnny Rockets announced a new concept, called Johnny Rockets Route 66, which will take the form of four prototypes: drive-thru, drive-in, food truck and pop-up. The first prototypes are to debut as early as fourth quarter 2014.
The drive-thru prototype is targeted for high volume, regional travel plazas located off major freeways and highways. It will range from 1,800sq. ft. to 3,300 sq. ft. and feature an optimized menu, digital projectors and technology to enhance the guest experience.
