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Marketing

  • It's not about back to school, it's 'vacation season' for parents

    Kmart is taking a comedic approach to its back-to-school promotions this year with an eccentric ad campaign.

    The retailer has rolled out an ad that touts back-to-school season not being about students, but about parents getting ready to get their free time back.

  • Will Macy's get caught up in a currency war?

    At a time when the Chinese currency is being devalued and Macy’s financial results are disappointing investors, the company is forming an exclusive partnership with Alibaba.

  • Targets adds more CPG, retail muscle to its board

    New York -- Two retail and consumer product goods veterans have joined Target's board of directors.

    The company announced Wednesday that its board of directors elected Donald R. Knauss, former executive chairman and former chairman and CEO of the Clorox Company, and Robert L. Edwards, former CEO of Safeway Inc., as new directors, effective immediately.


  • Lowe's builds a new strategy with N.Y. stores

    Lowe’s is giving an overhaul to its store format strategy when it opens in New York City this week. 

  • Why Macy’s got rid of Trump’s menswear line

    New York -- Macy’s CEO and chairman Terry Lundgren is talking about why the department store giant decided to stop carrying Donald Trump’s menswear collection.

    In a report on CNBC, Lundgren said the decision was a business one.

  • Embattled American Apparel issues blunt warning to shareholders

    New York -- Things are not getting any better at the struggling and cash-poor American Apparel. In fact, it looks like they are getting worse.

    In a short form quarterly filing, the retailer said its net loss increased to $19.4 million in the second quarter from $16.2 million in the year-ago period while net sales fell 17% to $134 million. It estimated that, as of June 30, it had only $7 million in cash and $6 million left in its Capital One credit line. (American Apparel’s full quarterly filing will be delayed.)

  • Target board gains retail, CPG expertise

    Two retail and consumer product goods veterans are the newest members of Target's board of directors.

  • West Coast home furnishings fave comes to New York

    Oakland, Calif. -- Cost Plus Worldwide Market is opening its first-ever Manhattan outpost — and also showing off a new format.

    The value-priced home furnishings and lifestyle specialty retailer will open a store on Thursday, August 20, in the city’s Chelsea neighborhood. At 5,000-sq.-ft., it is Cost Plus’ first small-scale store.

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