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New exec to build Sports Authority brand
Former Pep Boys and Bass Pro Shops marketing executive Ron Stoupa has joined the Sports Authority as executive vice president and chief marketing officer.
Stoupa will be responsible for leading the strategic development and oversight of the company’s marketing plans. The Englewood, Co.-based company operates 466 locations throughout the U.S. and Puerto Rico.
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How to prepare for the future of shopping
To succeed in today's dynamic industry, retailers need to offer a seamless shopping experience that never loses sight of customer needs, both in-store and online. In fact, retail is in the midst of a revolution in which customers are more fragmented and have more power than ever before. Here's what we at Batteries Plus Blubs are doing to prepare for these challenges.

