Marketing

Salt Lake City -- Phillips Edison & Company announced it has promoted Scott Adair to VP of Community Partnerships, effective immediately. Adair, who previously served as assistant director of Property Management, will remain based in Salt Lake City.

In his new role, created as a result of the company’s Innovation Labs’ ‘Community Engagement Initiative,’ Adair is responsible for cultivating new and managing existing relationships with community leaders to build goodwill and advance business objectives.

Many companies have developed robust social media platforms for marketing and advertising, but aren’t quite sure how to manage customers who visit a company’s site to lodge a customer service inquiry, simply vent or even express satisfaction with a product or service.

They simply run away from customers. Yet, these same companies would never ignore a customer phone call or email, probably because it seems more controllable than the social media environment.

Lowe's has added a retail veteran to its board of directors who serves on the boards of Dollar General and Books-A-Million.

Lowe's announced that Sandra B. Cochran, 57, has been appointed to its board of directors, effective immediately. The announcement brings Lowe's board of directors to 13 members, 12 of whom are independent.

H&M isn’t letting a challenging retail environment stand in the way of its physical expansion.

The Swedish retail powerhouse plans to open 425 stores in 2016, with a focus on expansion in the United States and China. The company will also enter several new markets this year, including New Zealand, Puerto Rico and Cyprus.

In addition, the chain will expand its e-commerce site to several markets, including Ireland, Japan, and Greece.

At the close of its fiscal year, H&M operated 3,924 stores in 61 markets.

Target is debuting its new Who What Wear fashion collection this week and a stylish group gathered in New York City to celebrate the highly anticipated launch and take a sneak peek at the line.

A star-studded event last week included actress and The  Honest Company founder Jessica Alba, actresses Kate Bosworth and Jaime King and Target Stylist Zanna Roberts Rassi, who hosted a livestream of the event on Periscope.

Nordstrom isn't satisfied with just one location in the Big Apple.

First Google became Alphabet and now Men’s Wearhouse is following suit by creating a new holding company structure under the name Tailored Brands, a corporate identity  that hints at growth aspirations beyond the male demographic.