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J.C. Penney in big beauty expansion
J.C. Penney is expanding its partnership with beauty giant Sephora, online and offline. The retailer announced it will open 70 new in-store Sephora shops in Penney locations and also expand 32 existing shops by nearly 50% to accommodate more products and services. As part of the expansion, Penney will hire 800 beauty consultants. Sephora shops will be featured in nearly in nearly 650 Penney stores in 2017. -
CVS Pharmacy adding new in-store health services
CVS Pharmacy has entered a new arena by adding audio and optical services to its in-store offerings. The retailer has opened seven hearing and five optical centers in its drug stores in the Baltimore-Washington, D.C. area, with plans to expand to 50 locations by the end of 2017, Morgan Diaz, senior director, health services division at CVS Health, told Chain Store Age’s sister publication, Drug Store News. The centers are housed adjacent to pharmacies.

