Marketing

As Congress reconvenes after the Easter recess, retail operators have a tremendous amount at stake. The industry is in an unprecedented state of strife with major legacy brands announcing large scale closures.   

J.C. Penney is expanding its partnership with beauty giant Sephora, online and offline.    The retailer announced it will open 70 new in-store Sephora shops in Penney locations and also expand 32 existing shops by nearly 50% to accommodate more products and services. As part of the expansion, Penney will hire 800 beauty consultants. Sephora shops will be featured in nearly in nearly 650 Penney stores in 2017.  

Walmart’s tech start-up has added a new leader.   The retail giant’s newly launched startup investment arm, called Store No. 8, has named Jenny Fleiss as one of its chief executives, according to Reuters. Fleiss is the co-founder and former head of business development for Rent the Runway.   

Sears Holdings has a new finance chief — again.   The struggling retailer announced that Rob Riecker, currently controller and head of capital market activities, has been appointed CFO, effective immediately. He replaces Jason Hollar, who resigned “to pursue another career opportunity,” the retailer said. Hollar was appointed to the role in October 2016.  

Retailers concerned over the pending border-adjusted tax have boosted their lobbying efforts in Washington.   Target Corp., Gap Inc., and Best Buy Co. Inc. spent nearly $3.2 million combined on lobbying during the quarter – as opposed to just $830,000 in the same period a year ago – according to federal lobbying disclosures filed Thursday, Bloomberg reported, while Wal-Mart spent almost $2.2 million in the first quarter, an increase of $140,000 over the same time last year.   

CVS Pharmacy has entered a new arena by adding audio and optical services to its in-store offerings.    The retailer has opened seven hearing and five optical centers in its drug stores in the Baltimore-Washington, D.C. area, with plans to expand to 50 locations by the end of 2017, Morgan Diaz, senior director, health services division at CVS Health, told Chain Store Age’s sister publication, Drug Store News. The centers are housed adjacent to pharmacies.  

Target Corp. is losing a senior digital executive.   Casey Carl, chief innovation and strategy officer, is leaving the retailer, effective May 5. His departure, first reported by The Minneapolis Star-Tribune, comes as the chain has been reducing some of its innovation initiatives, including a store of the future with robots, to focus on efforts that have a faster payback.   

The game is back on at City Sports Inc.    In 2015, the Boston-based sporting goods retailer filed for bankruptcy and closed its 26 stores. Shortly afterwards, two Wharton-trained brothers, Brent and Blake Sonnek-Schmelz, bought City Sports' intellectual property rights at a bankruptcy auction for $400,000.    

Flying Tiger Copenhagen is expanding its U.S. footprint.   The discounter will open a 2,100-sq.-ft. store at City Point, in downtown Brooklyn, on April 21. The Danish home retailer offers a quirky, ever-changing assortment of  product, ranging from home goods to toys to electronics and more, with many created by the company’s in-house design team in Denmark.  

For millennial shoppers, Victoria’s Secret is tops, followed by Sephora and Nike.   That’s according to a report from Conde Nast Inc. and Goldman Sachs Group Inc., which surveyed the popularity of brands among millennial shoppers, reported Bloomberg.