Marketing

NAPERVILLE, Ill.  — OfficeMax announced the launch of DiVOGA desk products and accessories featuring the limited edition Catherine collection. According to the company, the line features a contemporary take on the traditional brocade patterns dating back to eighteenth century Europe. 

DiVOGA Catherine is available for purchase at OfficeMax stores nationwide and other select retail partners of OfficeMax starting February 2011.

PLANO, Texas -- JCPenney announced the arrival of its exclusive Modern Bride concept in its bridal fine jewelry departments in stores and on jcp.com and modernbride.com. The Modern Bride concept is the result of a collaboration with Conde Nast, publisher of Modern Bride magazine.

BENTON HARBOR, Mich. -- Whirlpool Corporation announced fourth-quarter net earnings of $171 million, or $2.19 per diluted share, compared with $95 million, or $1.24 per diluted share reported during the same period last year.  Fourth-quarter adjusted diluted earnings per share totaled $2.11 compared with $1.67 in the prior year.  Sales of $5 billion increased 4% from the fourth quarter of 2009.

Fourth-quarter operating profit totaled $202 million compared with $199 million in the prior year.  

New York City -- Safeway will combat an aggressive crop of new rivals with an expansion that includes nine stores in the West, of which six will be in the San Francisco Bay area, according to the Oakland Tribune.

The chain plans to open stores in Pleasanton, Castro Valley, El Cerrito, Campbell, Los Gatos and Burlingame. It also is working to obtain city approvals for stores in Pleasant Hill, Emeryville and Berkeley, the report said, and is eyeing a new store in the Oakland hills.

NEW YORK -- AnnTaylor Stores announced that, based upon stronger than anticipated fourth quarter sales, including positive comparable sales at both the Ann Taylor and LOFT brands, the company expects to report top-line and bottom-line results for the fiscal fourth quarter of 2010 that will exceed the current consensus of analyst expectations and be substantially higher than the fourth quarter of 2009.  The company said it also expects to report substantially stronger sales and earnings for fiscal year 2010 over fiscal year 2009.

ST. PETERSBURG, Fla. -- HSN announced that Jill Braff has been appointed EVP digital commerce effective Feb. 7. Braff will report directly to Mindy Grossman, CEO of HSN Inc.

In her new position, Braff will oversee HSN's existing e-commerce, mobile and social media platforms. In addition, she will manage the development and implementation of new multi-platform initiatives. HSN's e-commerce, digital marketing, merchandising and advanced services teams will report to Braff.

New York City -- Gap announced a series of changes to help revive its struggling namesake division, which hasn't posted a gain on an annual basis since 2004. The company has tapped the head of its outlet division, Art Peck, to replace Marka Hansen as leader of the Gap brand for North America, effective immediately. Peck is credited with growing the company’s highly-profitable Outlet business for the past three years. He also has been a primary architect of the company’s franchise business and international growth platform.

EL SEGUNDO, Calif. -- Mattel reported that for the fourth quarter, net income was $325.2 million, or 89 cents per share, compared with last year’s fourth quarter net income of $328.4 million, or 89  cents per share. For the year, the company reported net income of $684.9 million, or $1.86 per share, compared with last year’s net income of $528.7 million, or $1.45 per share.