Marketing

HERZOGENAURACH, GERMANY — Adidas has named Justin Bieber as the face of its Neo label.

As part of his two-year agreement with Adidas, Bieber will make appearances for the label in its major markets throughout 2013 and share its latest news and collections through his vast social media reach. He will front Neo's seasonal campaigns under its "Live Your Style" positioning, with spring/summer 2013 to debut in February.

NEW YORK — Tiffany & Co. is shifting and expanding responsibilities for two executive vice presidents, Beth Canavan and Frederic Cumenal.

Cumenal joined Tiffany in March 2011 from the LVMH Group. He has been responsible for Tiffany’s businesses in Asia, Japan, Europe and Emerging Markets. Effective immediately, Cumenal will expand his role to assume responsibility for all of Tiffany’s worldwide sales activities.

Minneapolis -- Target announced plans to open a store in Staten Island, N.Y., in July 2013. The 150,000-sq.-ft. store will be located at the Richmond Shopping Center.

In addition, Target said it will open its second CityTarget store in the city of San Francisco, in October 2013. The new, 119,000-sq.-ft. CityTarget will be located at the southwest corner of Geary and Masonic Streets. On Oct. 10, the retailer opened the doors to the city’s first-ever Target store, also a CityTarget, at the Metreon.

Houston — Waste Management has partnered with Sam's Club to provide membership discounts to small and medium business customers, allowing them access to Sam’s Club’s savings on bulk merchandise and supplies.

LONDON — Showcasing its brands at Brand Licensing Europe this week, Hasbro said it is well-positioned to expand its retail presence in new and emerging markets throughout Europe with innovative and trend-forward licensing programs across many licensing categories. This growth has been driven by Hasbro expanding its U.K. and France licensing teams while at the same time opening new offices and further developing relationships with leading retailers in Russia, Germany, Poland, Turkey, and Spain over the past year.

Matthews, N.C. — Family Dollar Stores has named Jocelyn Wong to the position of SVP, chief marketing officer. Wong will report to Michael Bloom, president and COO.

Cambridge, Mass. — Target should be feeling confident about its upcoming entry into Canada, as a recent survey from Kantar Retail and TNS Canada revealed that 75% of Canadians are aware of the retailer.

Furthermore, 43% of Canadian consumers said that they were likely to shop at Target Canada for grocery or health and beauty aids and 50% were likely to shop at Target Canada for general merchandise or apparel.

TOWSON, Md. — Black and Decker is partnering with Richard Petty Motorsports and NASCAR Sprint Cup Series driver Marcos Ambrose. The Black and Decker branded No. 9 Ford Fusion will race at four primary races: Kansas on Oct. 21, Martinsville on Oct. 28, Phoenix on Nov. 11 and Homestead-Miami on Nov. 18.