Marketing

It’s going to be a long night for employees of the Rockfish digital solutions firm as they conduct a first of its kind event called a "Hackathon," designed to yield rapid innovation.

By Bruce Jones, Disney Institute

PAWTUCKET, R.I. — Hasbro is bringing the Tetris video game brand into the world of face-to-face gaming.

The Tetris Company, the exclusive licensor of the Tetris brand, has given Hasbro the green light to manufacture and globally market multiple face-to-face games based on the popular video game brand.

MOUNTAIN VIEW, Calif. — Appcelerator, a leading mobile development platform, has Gamiel Gran as VP of business development and Neeraj Gupta as VP of engineering.

TTi Floor care, manufacturing of Hoover and Dirt Devil floor care products, is investing in American innovation.

The Glenwillow, Ohio-based company said it would hire more than 200 new electrical engineers, mechanical engineers, technicians and industrial designers nationwide over the next three years. The increased investment in engineering, innovation and design is part of the company’s strategy to stay at the forefront of its industry.

Green Bay, Wis. -- Shopko announced that Jill Soltau has been promoted to the position of president and CMO.

Soltau joined Shopko in 2007 as SVP and GMM apparel and accessories. In 2009, she was promoted to EVP and CMO. Prior to joining Shopko, Soltau held several senior level positions in merchandising, planning and private brand at Sears and Kohl's department stores.

NEW YORK — Former L’Oréal executive Serge Jureidini has been named CEO and president of Arcade Marketing.

Jureidini succeeds Debra Leipman-Yale, who passed away unexpectedly. He will also serve as a director on Arcade Marketing’s board of directors.

HOUSTON — Walgreens and Televisa Consumer Products on Friday announced an initiative to engage Hispanic customers and gain additional insight into the Hispanic community through the introduction of TCP's health and wellness products.