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Marketing

  • Auto repair info site accelerates relationship with Cars.com

    The leading online source for auto repair information has received additional funding and deepened its relationship with Cars.com.

    RepairPal, already a featured content partner on Cars.com's Web site, gives shoppers access to auto repair and maintenance estimates and advice for common problems from technicians which can result in a visit to a local auto parts retailer or a service department of a dealer or local repair shop.

  • Cherokee brand and Chinese retailer team on e-commerce presence

    Sherman Oaks, Calif. — American apparel brand Cherokee Inc. said Monday it has partnered with Chinese hypermarket chain RT Mart to launch an online Cherokee store on China’s largest e-commerce website, Tmall.com.

    Cherokee will join Gap, Uniqlo, Adidas and Levi’s, who have each opened retail storefronts on Tmall.com.

  • Shopping comes to the twittisphere

    NEW YORK — American Express has launched a new venture with Twitter, that could lead to a whole new category of shopping.

  • Target gives Timberlake fans the ultimate '20/20 Experience'

    MINNEAPOLIS — Target has teamed up with Justin Timberlake to offer a deluxe exclusive edition of the superstar’s highly anticipated third studio album, “The 20/20 Experience.” Featuring two bonus tracks, “Dress On” and “Body Count,” the Target exclusive album is available now for pre-order. The album will be in stores and on Target.com when the CD is released on March 19.

  • Gordmans appoints EVP, merchandising chief

    Omaha, Neb. -- Apparel and home décor chain Gordmans announced Monday it has appointed Michael Morand as EVP and chief merchandising officer.

    Morand has served as Gordmans' EVP planning, allocation and analysis since 2008. In his new position, he will lead the combined merchandising and planning team and drive the retailer’s continued expansion in both new and existing markets.

  • Fisher-Price gets into some monkey business with Saban Brands

    NEW YORK — Saban Brands that Fisher-Price Inc., a subsidiary of Mattel, will be the global master toy licensee for the company's newly announced Julius Jr. property. Julius Jr. is an animated preschool series slated to launch on Nick Jr. in 2013, and is inspired by the Paul Frank family of characters and its iconic monkey, Julius. Fisher-Price plans to produce a full range of products including playsets, plush, role play toys and more for the global marketplace.

  • Brainteaser game wins Game of the Year

    OTTAWA, Ontario — PlaSmart Inc., the Ottawa-based global toy distributor, announced that its brainteaser game PerplexusTM Epic was named the 2013 Game of the Year last night by the Toy Industry Association.

    The Toy of The Year (TOTY) award is the latest accolade earned by PerplexusTM Epic, which also received the PTPA (Parent Tested Parent Approved) Media Seal of Approval, among others.

  • CVS Caremark names former Staples exec as digital chief

    Woonsocket, R.I. -- CVS Caremark said Monday it has named Brian Tilzer as SVP, chief digital officer for the drugstore chain.

    Tilzer, previously SVP global e-commerce for Staples, is charged with developing and leading CVS digital innovation efforts and connecting current and future digital initiatives.

     

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