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Pinterest: A Powerful Tool to Engage Consumers and Store Associates
By Elizabeth Cogswell Baskin
Editor’s note: Launched in March 2010, Pinterest now ranks as the third most-visited social-networking site in the United States, according to a recent report by Experian Marketing Services. Pinterest, which lets its users “pin” photos and information onto virtual boards, ranks behind only Facebook and Twitter in terms of total visitors, according to the report. It also skews heavily female — about 60% of users are women.
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Retailers in Growth Mode
There’s no doubt that Canada is very much on the minds of U.S. retailers these days. As our cover story points out, Canada is attractive for a number of reasons, from its growing population to its resilient economy. But there is plenty of expansion going on here at home too. The extent of the activity is detailed in the “Spring 2012 Retailer and Restaurant Expansion Guide” from ChainLinks Retail Advisors. The comprehensive report, which details the current expansion plans for more than 2,500 U.S.