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RadioShack unveils new electronics playground
A journey of 1,000 miles begins with a single step, and RadioShack’s quest to makes its 4,300 U.S. stores relevant again began this week with the opening of a new prototype and a re-imagined corporate logo.
Over the weekend, RadioShack opened a store at 2268 Broadway on Manhattan’s Upper West Side that aims to attract tech-hungry shoppers who will find a new level of products, services and excitement in a store that makes the buying experience fun, according to the company.
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RadioShack debuts new concept store in Manhattan
New York -- RadioShack Corp. unveiled its new concept store, opening a location on the Upper West Side of Manhattan. The store showcases a number of the features that will be part of a new generation of RadioShack stores that will be rolled out in locations throughout the United States and internationally over the next several months. The new concept is part of a wider initiative by new CEO Joseph C. Magnacca, who took the reins in February, to turn around the ailing chain.
