Marketing

San Francisco – Twitter has reportedly hired former Ticketmaster president Nathan Hubbard to take the new role of head of commerce. According to Bloomberg, the 38-year-old Hubbard will oversee an effort to enable direct shopping through postings within tweets.

Hubbard is quoted as saying he does not seek to directly compete with established e-commerce retailers and payment providers but instead hopes to collaborate with them, possibly through a revenue-sharing model. He will report to Adam Bain, head of global revenue at Twitter.

Surprisingly strong sales at Zale’s nearly 1,700 stores propelled the company to its strongest full year financial performance in six years.

Zale said total company same store sales for its fourth quarter increased 5.6% and margins expanded which allowed the company to delivered its highest net income in six years for its fourth quarter ended July 31. Same store sales at Zale branded stores were even higher at 8.1% on top of a prior year increase of 12.3% the prior year.

San Francisco -- Levi’s announced several management changes in an effort to drive innovative product and consumer engagement campaigns around the globe.

Jennifer Sey, the current senior VP of e-commerce, will become the global chief marketing officer for the Levi’s brand.

Americans are eating more chicken and paying more to do so, according to leading poultry producer Sanderson Farms.

The company said its third quarter sales increased 18.3% to $739 million and profits grew 136% to $67.9 million, or $2.95 a share, compared to profits of $28.7 million, or $1.25 a share.

The strong showing was the result of improved market conditions as whole bird prices remained at historically high prices during the quarter, according to Joe F. Sanderson, Jr., chairman and CEO of Sanderson Farms, Inc.

Milford, Conn. — Subway opened its 40,000th location at an AppleGreen petrol station in Ipswich, England. The company has opened 1,761 locations around the world since the start of 2013. The largest chain of sub shops in the world, Subway leads the next largest chain by more than 5,500 locations.

The U.K. is the brand’s third largest market, behind the U.S. and Canada. There are 14,000 international locations in 102 countries outside the U.S.

LAS VEGAS — Online retailer 6pm.com has promoted Jay Alexander to the newly created position of senior style adviser. This role was created to reinforce the brand's growth through on-trend, in-season merchandise and respond to customers' requests for access to a style expert. 

In his new role, Alexander will leverage his designer relationships and knowledge of the latest runway and market trends to help customers score the best styles for their entire family — therein giving online consumers the in-store treatment.

Richfield, Minn. -- Best Buy Inc.’s founder and largest shareholder, Richard Schulze, plans to sell off an unspecified portion of his 20% stock holdings in the chain, according to a filing with the Securities and Exchange Commission.  

The move is part of Schulze's “personal long-term strategy for asset diversification and liquidity,” according to the filing, which did not disclose the total number of shares expected to be effected by the sale.

COLUMBUS, Ohio — Following a difficult start to the year, leading branded footwear and accessories retailer DSW has rebounded with an increase in sales that resulted in solid quarterly profit results for the second quarter ended Aug. 3. 

The company reported sales of $562 million for the quarter, up 9.7% from $512 million for the prior-year period. Comparable-store sales increased 4.4% for the quarter on top of the prior-year quarter’s 4.2% increase.