Marketing

BrandMasters is the name of a new experiential marketing agency created by Crossmark.

Jorge A. Plasencia was the inaugural recipient of the Goya Hispanic Achievement Award presented this week in New York.

Goya, the largest Hispanic-owned food company, and the Spain-U.S. Chamber of Commerce created the award to recognize a Hispanic leader or organization in the fields of business, arts, science and social responsibility.　 The award was presented to Plasencia at an exclusive gala dinner at the New York City Public Library, attended by more than 250 people.

New York -- Wegmans has confirmed plans to open a store in Alexandria, Va., in 2014, according to Washington Business Journal.

The store will be located in Hilltop Village, which is being developed by Houston-based Weingarten Realty Investors. The project will feature some 250,000 sq. ft. of retail, anchored by the 143,000-sq.-ft. Wegmans, and 100,000 sq. ft. of office.

Schenectady, N.Y. -- Price Chopper Supermarkets/Golub Corp. announced that Sam Wagar has been promoted to the position of VP technical services, reporting directly to R. Gregory Zeh, Jr., VP Information Systems, CIO.

In his new position, Sam will be responsible for assessing, maintaining and recommending technology products and services to support the delivery of enterprise-wide technical services. He will oversee the corporate help desk, technical maintenance, technical operations, technical services and information integration.

Mahwah, N.J. -- Connecticut retailer Pilgrim Furniture City has expanded its relationship with TD Retail Card Services, moving from the company’s Renovate Card program to a branded private label card created specifically for Pilgrim customers.

When Target recently announced its new online price matching policy, I’m sure I wasn’t the only retail analyst whose first thought was: “This could be a pretty big deal.” While a number of retailers (including Target itself) have experimented with similar price-matching or pricing guarantee programs in the past, this new policy takes things to a new level.

Phoenix -- PetSmart on Tuesday announced its planned management succession plan. The company said that following its annual shareholders meeting on June 14, 2013, current president and COO David K. Lenhardt will be promoted to CEO and simultaneously join the board of directors. At that time, current chairman and CEO Bob Moran will vacate the CEO's chair and become executive chairman.

CITY OF INDUSTRY, Calif. — Jim McGinty, CFO of teen retailer, Hot Topic, has resigned from the company, effective March 29, the company announced Monday. George Wehlitz, VP, Finance, will serve as the interim CFO.

“We are grateful for Jim’s committed service to the company over the past 12 years and wish him well in the next phase of his career,” said Lisa Harper, chairman and CEO of Hot Topic.

DALLAS — Tuesday Morning has named John Rossler as EVP, COO, effective immediately. Rossler has been serving as an executive advisor to Tuesday Morning since October, 2012, and his focus has been primarily on operational efficiencies, including overall cost control, supply chain and real estate. His distinguished career in retail includes serving as president and CEO of DSW Inc. and Retail Ventures Inc.

ASPEN, Colo. — Office Depot has announced its sponsorship of the 2013 X Games in Aspen.