Marketing

Gordon Brothers Group, a global advisory, restructuring and investment firm specializing in the retail, consumer products, industrial and real estate sectors, has named Robert E. Grosskopf and Richard P. Edwards as co-presidents of the retail division.

They will jointly assume responsibility for the division's growth strategy while overseeing all client engagements and daily operations.

New York — Prada has renewed the lease for its New York City flagship store at 724 Fifth Avenue, according to SL Green Realty Corp. and Jeff Sutton, a partnership that owns the building.

The early lease renewal — the existing lease will not expire until 2017 — will keep one of the world’s iconic fashion and accessory houses at the prime Manhattan location through 2028. Prada occupies 15,540 sq. ft. on four levels, plus another 5,200 sq. ft. of office space on the fifth floor of the building.

New York – HSN is launching an integrated marketing partnership with Spanish-language media company Univision Communications that will offer a fully integrated experience for U.S. Hispanic consumers.

Toronto -- To help increase profitability, Hudson’s Bay Company (HBC) launched a promotion optimization initiative in Canada to improve the ROI of its flyers, or newspaper ads. HBC worked with Saferock to develop the solution, which uses sophisticated analytics to analyze millions of records each week.

New York -- Office Depot Inc. — the new entity created by the merger of Office Depot and OfficeMax — named Roland Smith as CEO, effective immediately. Smith, 59, most recently served as CEO of Delhaize American, a division of Belgian grocery giant Delhaize Group. Prior to that, he was president and CEO of The Wendy's Co., holding company for the Wendy's chain.

Dallas -- Corner Bakery Cafe announced the company has signed two new multi-unit franchise agreements to open new restaurants in Arizona and introduce its first restaurants in Wisconsin beginning in 2014.

The fast-casual brand's new franchise partners include Blue Mountain Cafes, which plans to open 13 restaurants in Phoenix over the next seven years and Neo Fourno Inc., which plans to open ten new restaurants in Madison and Milwaukee over the next five years

Alvarez & Marsal, a global professional services firm specializing in turnaround and interim management, performance improvement and business advisory services, has hired Tom Phelps as a managing director. He will help retailers in the U.S. and worldwide improve business performance.  

Whirlpool has promoted Joseph Liotine to president of the company's U.S. operations and appointed him to the corporation's executive committee. Liotine is currently VP of marketing for the company's North American region.