Marketing

Former Sam’s Club merchant Jason Reiser just got his second promotion in seven months at Family Dollar and now the newly anointed chief merchandising officer has to restore sales growth at the retailer’s 8,000 stores.

Northbrook, Ill. — Pine Tree Commercial Realty LLC has appointed Graham Grochocinski to serve as the firm’s director of omni-channel marketing and social media.

Grochocinski will handle Pine Tree’s omni-channel retail coordination as well as the firm’s social and digital communications.

Grochocinski comes to Pine Tree from USAgain, an award-winning recycling company, where he managed the integrated marketing efforts for lead generation and branding.

Former shopper marketing executive turned Walmart SVP of creative Andy Murray will share his views on the retail industry’s evolving omnichannel landscape during a keynote presentation at the annual Shopper Marketing Summit.
 

Pittsburgh – Total net revenue for American Eagle Outfitters, Inc. decreased 2% to $882 million during the fourth quarter of fiscal 2013, compared to $904 million for the same quarter a year earlier. Consolidated same-store sales decreased 7%, compared to a 5% increase for the comparable period in 2012.

Staten Island, N.Y. -- Women’s apparel retailer Cato has made its debut into the world of online shopping with the launch of its first ever e-commerce site. With the help of its implementation partner Celerant Technology, the new website will support the growth of the brand and will offer the same collections as its brick-and-mortar stores, as well as additional sizes, colors and exclusive items.

Women’s apparel retailer Cato has made its debut into the world of online shopping with the launch of its first ever e-commerce site. The announcement came as the retailer reported holiday sales for the five-week period ended Jan. 4.
 
Founded in 1946, Cato operates approximately 1,100 apparel and accessories specialty stores throughout the United States. With so many brick-and-mortar locations, the ability to supplement in-store inventory with an e-commerce strategy geared toward a new generation of connected shoppers became crucial for continued growth.

L’Oréal Paris has tapped celebrity hairstylist Mara Roszak to lend her expertise for product development, content creation, consumer education and creating trendsetting hairstyles for L’Oréal Paris spokespeople.

Her Hollywood client list includes Emma Stone, Lily Collins, Mila Kunis, Zoe Saldana and Kat Dennings.

David Glass has kept such a low public profile since stepping down as Walmart president and CEO it was surprising to see his name pop up as the featured speaker at an upcoming event in Northwest Arkansas.

Glass stepped down as CEO of Walmart nearly 15 years ago and he’s scarcely been heard from since, leaving those newer to the company to know him largely as the guy after whom the company’s massive information technology building is named.