Marketing

Maybelline has a new face
Maybelline New York has chosen model Marloes Horst to be the new face of the brand. Horst joins a roster of spokeswomen, including Christy Turlington and Emily DiDonato.

"Marloes embodies the Maybelline New York woman with her passion for makeup and her New York City energy and ambition," says Jerome Bruhat, global brand president of Maybelline New York.
Meijer selects U.S. Vision as exclusive vision center
Grand Rapids, Mich. -- Meijer announced that it has selected U.S. Vision as its exclusive vision center in its stores moving forward in an effort to enhance its retail healthcare services across the Midwest.

U.S. Vision, a separately owned and operated company based in Glendora, N.J., is currently a tenant in 50 Meijer stores in Michigan, Indiana, Illinois, and Ohio, and has plans to open 19 more vision centers in Meijer stores this year. All of its vision centers will be renamed "Meijer Optical" by the end of the month.

Kohl’s says ‘yes’ to new omni-channel campaign

Menomonee Falls, Wis. -- Kohl’s Department Stores has debuted its new brand campaign, based on the word “Yes.” A 60-second commercial, featuring designer Vera Wang, unveils the “Yes” campaign using striking visuals and artists’ renderings of the letters “Y,” “E,” and “S.”
Marshalls offers customers a dose of confidence

Marshalls wanted to see how confident women are and asked 1,000 women if they have ever held themselves back due to a lack of confidence.

The retailer found that three out of four women (75%) have said no to an activity or opportunity due to lack of confidence. Marshalls enlisted the help of celebrity stylist Elizabeth Stewart and body language expert Dr. Lillian Glass to provide confidence boosting tips to help women say yes more often “in fashion and in life.”
Kathy Bronstein leaves Wet Seal board

Foothill Ranch, Calif. -- The Wet Seal announced that Kathy Bronstein resigned from its board of directors, effective April 4.

Lynda Davey, The Wet Seal’s non-executive chairman, stated: “Kathy has been a valued member of the board of directors and we appreciate the contributions she made to the company, both as a board member and during her earlier tenure as CEO.”
Rite Aid appoints new SVP of brand development

Rite Aid has appointed David Abelman a SVP of brand development and innovation. He will report to Ken Martindale, Rite Aid’s president and chief operating officer.

Abelman will be responsible for overseeing the continued development of Rite Aid brand products as well as identifying and implementing new innovations to enhance and grow Rite Aid’s business.
Jones Group approves merger with Sycamore

New York -- The Jones Group Inc. announced that its shareholders overwhelmingly voted to approve the company’s acquisition by Sycamore Partners.

Under the terms of the deal, Sycamore will acquire Jones for $15.00 per share in cash, or a total transaction value of approximately $2.2 billion.
Rite Aid creates VP of brand development and innovation

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Restaurants Setting a New Course

One of the most fascinating developments over the last several years in our industry has been the explosion of new and different types of dining concepts. And it’s not only the restaurants chains evolving and emerging, but also about the way that dining preferences are changing.
Kohl’s urges shoppers to find their “Yes”

A new ad campaign from Kohl’s featuring several feel-good family spots positions the retailer as a destination where shoppers can find their “Yes.”

Maybelline has a new face

Meijer selects U.S. Vision as exclusive vision center

Kohl’s says ‘yes’ to new omni-channel campaign

Marshalls offers customers a dose of confidence

Kathy Bronstein leaves Wet Seal board

Rite Aid appoints new SVP of brand development

Jones Group approves merger with Sycamore

Rite Aid creates VP of brand development and innovation

Restaurants Setting a New Course

Kohl’s urges shoppers to find their “Yes”