Marketing

New York – Aeropostale has filed a trademark infringement lawsuit against rival specialty apparel retailer H&M. The suit, filed in federal court in Manhattan, alleges that H&M used the phrase “Live Love Dream,” trademarked by Aeropostale, on apparel and accessory items.

Aeropostale says it notified H&M of the infringement, but H&M did not cease using the trademarked phrase. H&M has not publicly responded to the suit yet.

Whirlpool Corporation reaffirmed its full-year guidance following first quarter results.

Net sales in the quarter were $4.4 billion compared to $4.2 billion during the same prior-year period. Excluding the impact of foreign currency in addition to Brazilian (BEFIEX) tax credits, sales increased approximately 6%.

Columbus, Ohio – Lane Bryant opens a new store at Genesee Valley Center in Flint, Michigan, on April 25. From April 25-27, Lane Bryant will give away 50 $25 gift cards each day.

Lane Bryant operates 775 stores across the U.S.


 

The challenges for a small/medium CPG company today, competing against the multibillion dollar conglomerates, are greater than ever before. With the skyrocketing cost of freight, manufacturing, raw materials, sales and marketing, the small/medium CPG company does not enjoy any of the economies of scale that the established multi nationals do. Competing in the low margin highly competitive beverage category, as we do at Celsius, only accentuates the challenge.

Hong Kong -- Wal-Mart Stores Inc. is changing the management structure of its Asia operation with a series of promotions. Scott Price, currently president and CEO of Walmart Asia, will move to a senior management role as executive VP, international strategy and development, real estate, mergers and acquisitions, integration and purchase leverage, based at Wal-Mart's world headquarters in Bentonville, Arkansas.

Indianapolis - The Finish Line Inc. Gart Capital Partners (GCP) have agreed to Finish Line increasing its ownership in Running Specialty Group (RSG). GCP will retain an ownership position in RSG, maintain two positions on the RSG board of directors and will continue to provide leadership in ongoing business development opportunities.

Toronto - OfficeMax Grand & Toy, an affiliate of Office Depot, Inc., will close all of its 19 Canadian retail stores. OfficeMax Grand & Toy will continue to service its business customers via the company’s e-commerce website, customer service centers and direct sales representatives.

GNC Holdings latest national brand campaign, called "Beat Average," includes a mix of network prime, premium and targeted cable, out-of-home, newspaper, magazine and online media.