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P&G files infringement lawsuit over tooth-whitening tech
CINCINNATI — Procter & Gamble has filed a lawsuit in the Southern District of Ohio against CAO Group, a manufacturer and distributor of dental products. The lawsuit alleges that CAO Group is violating P&G's intellectual property by manufacturing and selling its “Sheer White,” “Sheer FluorX” and “Sheer DesenZ” products.
P&G is suing CAO Group in order to protect its investment in its technology and its Crest Whitestrips business.