International Business

SAN FRANCISCO — Levi's is taking its "Go Forth" campaign beyond the United States in its first global marketing program. 

According to Levi's, its 2011 "Go Forth" campaign will utilize TV, cinema, print, digital and outdoor marketing vehicles and will be present in 24 countries across the Americas, Europe and Asia-Pacific regions. Levi's said the campaign will showcase its fall 2011 collection wihile encouraging customers to make positive changes in the world.

Last week Janney Montgomery Scott analyst David Strasser downgraded shares of Target to neutral from buy. He offered a litany of things that could go wrong with the Target story, which were subsequently refuted by someone named Will Ashworth on the website “Investopedia.”

New York City -- Saks said Tuesday it will open a licensed Saks Fifth Avenue store in Almaty, Kazakhstan, in August 2012.

The full-line department store, which will tailor its merchandise to the region, will open in Esentai Shopping Mall, which is part of a new mixed-use development featuring residential, office and hospitality components.

The three-story, 91,000-sq.-ft. store will showcase a three-story-high, state-of-the-art digital video screen on the building’s facade. 

The first Target stores in Canada won’t open until 2013, but the company recently announced it retained MDC Partners to lead the development of its overall marketing efforts. According to the company, the MDC integrated team is being led by kbs+p Canada and Veritas Communications, along with support from Northstar Research Partners and BOOM! Marketing. 

Bangalore, India -- According to multiple reports on Monday, India’s largest retailer has hired two former executives of Wal-Mart Stores’ China operations as its two top executives.

Reliance Industries Ltd., which operates 1,000 retail stores across India selling everything from produce to electronics, has named Rob Cissell as CEO of Reliance Retail Ltd. and has named Shawn Gray as COO.

LUXEMBOURG — Amazon.com continues to strengthen its global operations with its agreement to acquire The Book Depository International. The Book Depository is a U.K.-based online bookseller offering over six million books for delivery worldwide.

Bentonville, Ark. -- Wal-Mart Stores announced Friday that its U.K.-based Asda unit has promoted Judity McKenna to the position of COO.

McKenna is currently Asda’s finance director.

San Francisco -- Gap announced Wednesday that it will open its first Gap store in Egypt this July, and its first Gap and Banana Republic stores in Morocco in October.

The move is part of the retailer’s global expansion strategy that calls for doubling its franchise stores to 400 by fiscal year 2014.

Gap started shipping to Egypt, Morocco and South Africa in 2010, but these stores are the first on the continent.