International Business

NEW YORK — Leading U.S. toymaker Jakks Pacific has expanded its licensing agreement with Televisa, the largest media company in the Spanish-speaking world, and Univision Communications Inc., the leading media company serving Hispanic Americans, for the “El Chavo” brand. 

Art suppliers and writing instrument supplier Faber-Castell USA named Delanie West as VP of the company’s Creativity Center.

NEW YORK — The Estée Lauder Companies has appointed Michael O’Hare as the company’s EVP, global human resources. O’Hare will report jointly to executive chair William P. Lauder and president and CEO Fabrizio Freda.

LAS VEGAS — Mattel Brands and Fisher-Price is looking to remain a key player in the global market. To that end, the company is restructuring its licensing approach and prioritizing its portfolio of brands to create partnerships that foster global growth. 

The Mattel Brands consumer products group has identified global business category leaders and a global creative team to further support growth, ensure product quality and create a meaningful differentiation for partners and consumers.

PARK CITY, Utah — Skullcandy is relocating certain departments, making changes to its executive team and searching for a new CFO so it can better align its product, marketing and sales functions. 

As such, the company is relocating its marketing, creative, business development and legal departments, as well as certain sales and international personnel to its headquarters in Park City, Utah, and will close the office in San Clemente, Calif., which has historically housed significant portions of these functions. 

WEST CHESTER, Pa. — QVC, a global video and e-commerce retailer, has appointed former Starbucks executive Mustafa El-Rafey as the company’s SVP of talent management and rewards. El-Rafey will lead the development and implementation of a dynamic talent management and rewards strategy for QVC.

He will report to EVP of human resources and workplace services Beth Rubino.

TORONTO — Hudson's Bay Company, owner of retailers Hudson's Bay, Home Outfitters and Lord & Taylor, has made changes to the company's executive structure. 

Bonnie Brooks, president of Hudson's Bay Company, has been appointed the company’s vice chair. Liz Rodbell, EVP and chief merchant for Hudson's Bay Company, will become its president. Brooks and Rodbell will report to chairman and CEO Richard Baker. 

West Chester, Pa. -- QVC has named Mustafa El-Rafey to the position of senior VP talent management and rewards. In this role El-Rafey will report to Beth Rubino, executive VP of HR and workplace services, and will lead the development and implementation of a talent management and rewards strategy for QVC. Specifically, he will focus on attracting and retaining key talent, promoting development, performance and accountability, building leadership capabilities, and supporting careers.