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JCP manages October comp increase!
J.C. Penney scored a major victory during October with same stores sales up 0.9%. That may not seem like much, but for a company that has been written off by many the meager increase offers an encouraging tailwind heading into what retailer’s nationwide expect to be a challenging holiday season.
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J.C. Penney has strong October; claims turnaround progress
Plano, Texas – J.C. Penney says it is making continued progress in its turnaround after reporting some strong financial results for October 2013. Preliminary results indicate that compared to the same month in the prior year, same-store sales increased 0.9%, online sales grew 37.6%, and conversion continued to improve, which Penney says reflects favorable customer response to promotional events and improved inventory levels.