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Express has deeper-than-expected drop in holiday store traffic
When specialty retail apparel chain Express issued its fourth quarter guidance in early December 2013, it anticipated a promotional holiday season as well as a slowdown in traffic after the Thanksgiving week. What the company encountered, however, was a drop in traffic that was even deeper than expected because consumers waited until much closer to Christmas to shop.
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Deceleration in traffic and sales cut into Lululemon’s Q4 forecast
Lululemon planned to start 2014 with a new CEO and flat comparable store sales for the fourth quarter. Despite being on track to hit its numbers, however, a significant dip in traffic and sales in January has prompted the company to cut its fourth quarter forecast.